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More than just PR

Nicole works closely with companies and their customers to highlight innovation and leadership in the field of health care. Her targeted public relations and social media programs have brought life-transforming technologies to the forefront for millions.

Nicole’s healthcare career began in 2002 with Guidant Corporation, where she managed external communications for Guidant’s stent and cardiac surgery divisions. At Guidant, she played a key role in strategic planning and communications for late-breaking clinical trial results, market-changing product launches, product recalls, a DOJ investigation, and the launch and FDA approval of the first stent for the carotid artery. In 2006, Abbott acquired Guidant, and Nicole stayed on as a member of an integration team focused on positioning the “new” Abbott Vascular as a leader in vascular care.

In 2007, Nicole founded her healthcare PR consultancy, Nicole Osmer Healthcare Communications. She founded Health+Commerce in January 2017. Nicole’s clients have included health care innovators such as Abbott, Medtronic, Ardian, Nevro, Intersect ENT, NeoTract, HeartFlow, Auris, Outset Medical and others. Three of Nicole’s clients have been acquired for more than $1 billion.

Nicole is a founding member of MedtechWomen, a nonprofit organization dedicated to highlighting women leaders in the medical technology industry. She was named a 2015 PR Executive of the Year by the Business Intelligence Group.

Nicole earned a bachelor’s degree in art history with distinction from the University of Wisconsin-Madison.

Krysta has 20 years of healthcare communications experience for medical device, biotech and pharmaceutical companies. She leads the agency’s public relations practice, and is responsible for overseeing client communications programs as well as mentoring and training the company’s employees and consultants.

Prior to joining Health+Commerce, Krysta was director of Global Public Affairs at Abbott, where she led all communications initiatives for the vision business including media relations, social media strategy, executive communications and issues management. Prior to Abbott, Krysta led external public relations for Genentech’s cancer and ophthalmology businesses for nine years.

Krysta has served as the president of the San Francisco Chapter of the Public Relations Society of America (PRSA) and has won numerous awards in recognition for her work.

Krysta earned a bachelor’s degree in journalism and public relations from Temple University. She is based in Orange County, California.

Aimee has more than 20 years of experience across healthcare from the bench to bedside and beyond. She has a passion for harnessing the power of integrated communications to drive and support innovation in the healthcare industry. She is adept at building brands and storytelling campaigns that resonate with patients, physicians, payers, investors and influential third-parties such as advocacy organizations and legislators.

Her in-house corporate experience includes serving as the marketing leader for Invitae, a genetic testing company and as the senior leader of the healthcare marketing team of Amazon Business, Amazon’s B2B healthcare group.

Throughout her career she has counseled companies from early-stage innovators such as ZOOM+, Castlight Health and iScribe to global brands including Abbott, Amgen, Medtronic, Johnson & Johnson, and Target. Her client engagements have given her the opportunity to gain a unique 360-degree perspective of the industry that informs her work across marketing, communications, and corporate social responsibility.

Aimee also has extensive agency experience and was the SVP, National Sector Leader at WE Communications (formerly Waggener Edstrom) where she was responsible for significant growth of the agency’s healthcare business. Previously, she also held senior positions at WCG and FischerHealth/Porter Novelli where she was a partner of the firm and leader of the agency's dedicated Medical Device & Diagnostic team.

Aimee’s direct experience in the provider market adds to her insights on healthcare delivery. As Vice President of Marketing and Strategic Planning at St. Vincent Medical Center in Los Angeles, she was responsible for marketing communications, internal and community relations, service line management and the development of new clinical programs in partnership with the hospital’s physician community.

Aimee is a frequent speaker on the role of physicians and consumers in the evolution of the healthcare system. She is a member of the Board of Directors of the Beyond Celiac patient advocacy association.

She received a bachelor's degree in English Literature from the University of California at Los Angeles. Aimee is based in Portland, OR….not yet a hotbed for healthcare but a great town to work in and visit.

Rachel Stein is a communications professional with more than 14 years of in-house and agency experience, developing media relations strategies and marketing communications campaigns that directly impact sales growth. Her expertise is in strategic communications, media relations, messaging development, social media and content marketing.

Prior to joining Health+Commerce, she spent 11 years at Avanos Medical, a medical device company in Irvine, California, that manufactures continuous, regional non-opioid and IV therapy infusion systems. Her responsibilities included message development, content creation, public relations, advertising, marketing communications, brand management and social media.

Rachel started her career at Bock Communications, a high-tech PR agency in Orange County, where she managed clients, developed and executed global media and analyst relations programs, as well as coordinated speaker and award submissions. During her time at Bock, Rachel won multiple OC PRSA PROTOS awards.

Rachel has a bachelor’s degree in Communication from the University of California, San Diego.

Karrie is a creative storyteller, marketing strategist and communicator with a passion for building strong brands and driving business growth. After nearly 20 years working with global healthcare, technology and biotechnology businesses, she brings to Health+Commerce expertise in strategic planning, brand storytelling, media relations and influencer engagement as well as digital, social and content marketing.

Before joining Health+Commerce, Karrie spent eight years at Medtronic where she led public relations initiatives, multi-channel marketing campaigns and the development of an award-winning social media program for the Diabetes Group. Prior to Medtronic, she worked at Environics Communications, where she drove multi-channel B2B and B2C initiatives for healthcare, technology and biotechnology clients. Her work has garnered awards from PRSA, MM&M, Bulldog Reporter and PR News.

Karrie is an Honors College graduate with a B.A. in mass communication from Towson University. She is based in the Los Angeles area.

Reece MacDonald has extensive experience uniting public relations, social media, and digital marketing strategies to help healthcare clients consistently reach target audiences and achieve their business goals. His analytical background combined with his extensive healthcare communications experience makes him adept at helping companies define new therapeutic categories and build their brands.

Reece’s career began in investment research at ABR Investment Strategy, a boutique firm focused on healthcare and technology. As an account manager Reece provided research analytics and trading strategies to mutual and hedge fund managers at Fidelity, Putnam, BlackRock, Goldman Sachs, Alpha One Capital, and The Boston Company. His broad analytical background in healthcare, technology, and renewable energy allows him to offer our clients unique perspectives on messaging, stakeholder engagement, and insight-based communications campaigns. Most recently, Reece was a senior analyst in the Global Asset Management organization of SunEdison where he was responsible for research and corporate due-diligence for the company’s operating businesses and for potential corporate acquisitions.

Erica brings over nine years of traditional and digital marketing experience to the H+C team. She specializes in integrated digital marketing campaigns for B2B and consumer audiences, and is actively involved in each step of the process, from planning and launch to analysis and reporting. She has a strong background in organic and paid social media, staying up-to-date on trends in this ever-changing industry and using unique methods to create compelling content and strategies that help clients meet their KPIs.

Erica provides daily counsel and support for a number of H+C clients. She ensures projects are started with a clear objective, strategy and measurable goals. Her responsibilities include planning, coordinating and implementing communications plans while making sure projects are completed on time and within budget. Erica is passionate about healthcare and working with innovative companies bringing groundbreaking health innovations to market and into the hands of patients.

Prior to joining H+C, Erica managed the marketing efforts for large medical practices across the U.S., and worked on projects varying from nonprofit community outreach events to PPC advertising. She graduated from Cal Poly, San Luis Obispo with a B.S. in Business, Marketing and is passionate about bringing her knowledge and love for marketing to the success of our clients

Gina oversees the internal business functions that enable the Health+Commerce staff to stay focused on our most important goal - our clients' success. Gina brings experience from leadership roles in sales operations and production planning functions at Clorox, SunPower and other companies to provide the foundation and infrastructure that enables H+C to continue to grow with its clients.

Gina earned her bachelor's degree in Political Science at University of California, Berkeley, and enjoys living close to her alma mater - Go Bears!

Hannah specializes in media relations and social media content development. She joined H+C with a background in communications and assists the account management team with content curation, press release development, social media and project management.

Hannah provides day-to-day client support to a number of H+C clients in the biotech, pharmaceutical and medical device industries such as Edwards Lifesiences, SI-BONE, Avenda Health, and Azura Ophthalmics. She is passionate about working with healthcare companies pioneering new approaches and enjoys helping them share their stories.

Hannah graduated from University of Arizona with a B.A. in Communications and a B.A in Information Science and Electronic Society.

Lara joined Health+Commerce with a background in biotech, data analysis and health communications. She assists the account management team with content curation for press releases and social media while also reporting on research and analytics. Prior to joining the agency, she was the data administrator and communications liaison for Penrose TherapeuTx, an oncology biotechnology company, where she translated patient data to disseminate patterns, developed content for company patents, and adjusted treatment protocols. She is a University of San Francisco alumna with a B.A. in Health Communications.

Sierra began her health care PR career at H+C in 2016. She is responsible for client and project management, media strategy and outreach, and social media strategy, content development and implementation. She has placed hundreds of stories across the agency’s portfolio of clients including Auris Health, GT Medical Technologies, Nevro, Myoscience and more.

Sierra provides daily account management and support for several biotech, health tech and medical device clients such as Sarepta Therapeutics, Edwards Lifesciences, Hearst Health and Cardiva Medical. She has also been an organizer for MedtechWomen’s annual MedtechVision conference since 2017.

Sierra graduated from Sonoma State University with a B.A. in Communications and Media Studies and is based in the San Francisco Bay Area.

Shay joined Health and Commerce with a background in public relations, sales/marketing, and account management. She assists the account team on social media management, media monitoring, and content curation for press releases. She is passionate about driving public awareness to health care companies and patient stories.

Prior to joining H+C, Shay was an account executive at Yelp. In this role, she assisted and educated clients on effective marketing strategies on the app and website. She played an integral role in her clients business growth.

Shay graduated from Humboldt State University with a B.A. in Communication.