Health + Commerce is now a part of the Supreme Group. Read more

Life-Changing Innovations.
Mind-Changing Communications.

We are H+C.

Founded in Silicon Valley in 2017, Health+Commerce made its mark by taking big-company best practices to help launch healthcare startups and innovative technologies. Today our team of creatives and communicators works with an elite group of innovative companies of all sizes and stages in medtech, biotech and digital health. We’re proud to offer cutting-edge approaches to media relations and strategy, branding and design, digital and social media marketing, content creation, and more.


Our Mission

As communicators and marketers, we play an essential role in the healthcare ecosystem: we bring trusted information about vital medical innovations to the public, physicians, patients, and other important audiences, ultimately to help improve the health of people worldwide. This is our mission.

Our secondary mission is to help innovators succeed in their business goals. Without these visionary entrepreneurs and innovators, important advances in healthcare simply would not be possible.


Our Vision

Our vision is to create an exceptional work environment where professionals are supported as people, not just workers – where we can harness our shared passion for health and innovation, and nurture our individual talents, to grow both professionally and personally in our joint effort to advance our mission of creating a healthier world.

How we’re different

We are part of the healthcare ecosystem, with deep connections to the organizations and people driving innovation in our industry. This insight and experience allows us to be a true partner, and an extension of clients’ teams. Many of our senior team members have also worked in-house, navigating internal demands and resource constraints. For small and large clients alike, we offer a breadth of skills, experience and perspectives that makes us your secret weapon for creative problem-solving.

How we work

First we get to know your business objectives, then translate your value to stakeholders with a compelling story, and develop targeted strategies across multiple channels for results intended to help you achieve your goals. Every H+C client has a dedicated senior team leader with a minimum of ten years of healthcare experience.

At your service


Corporate and product communications

clinical milestones + data announcements + regulatory approvals + issues management


Crisis communications

scenario and response planning + content development + executive prep + media relations


Media relations

local + national + international media


Internal communications

change management + employee engagement programs and events + multi-channel content development + intranet design and development


Launch strategy

emerging from stealth + financings + new products and services


Brand strategy

Data + insights-driven brand positioning + brand architecture + company and product naming


Communications strategy
product + corporate


Brand identity

verbal + visual identity + product messaging + internal and external style guides


Brand activation

marketing collateral + web design and development + integrated marketing campaign development and execution


Digital marketing

B2B + B2C campaigns + paid media planning and execution + clinical trial recruitment + analytics


Social media marketing

channel set-up and strategy + content development + paid amplification + community management + analytics


Content marketing

content strategy + multi-channel content creation + thought leadership + sales enablement

Our clients love us

“The H+C team not only brings a very strong public relations expertise but also a breadth of experience that extends to go-to-market strategy, branding, website design/development and social media marketing. They are a true partner and care about the success of our business, our technology and our team.”

– Maureen Shay, Head of Marketing, Endpoint Health


“I’ve had the benefit of working with the H+C team on projects ranging from early start-ups establishing their identity, to large campaigns involving extensive national coverage. In each case their performance was flawless.”

– Greg Bakan, Director of Strategic Initiatives, Fogarty Institute


“H+C’s commitment to excellence, creativity and out-of-the-box approach sets a new benchmark. They have served as an important extension of my team and I’m glad to continue our partnership at my new company.”

– Matt Monarski, CEO, Spinal Singularity


“If you’re in the medtech industry and want to establish yourself as a category leader, H+C is the agency for you. At MedTech Innovator, we and our portfolio companies have greatly benefitted from H+C’s strategic thinking and strong relationships with the important media in our industry. Nicole and her staff are diligent and fun to work with, and they are a key part of our team.”

– Paul Grand, CEO, MedTech Innovator


“H+C has made a significant impact on our business by identifying new channels to reach our customers and raise our presence in the industry community when traditional ways were shut down due to the pandemic. As a key partner in our communications strategy, they are very flexible to work with and very responsive to our needs.”

– Nestor Jaramillo, Jr., President & CEO, CHF Solutions

We’re proud to work with many incredible healthcare innovators
in medtech, biotech and digital health.

Meet the Team

Nicole Osmer

Founder & CEO

John Osmer

Chief Operating Officer

Krysta Pellegrino

Chief Client Officer

Nicole Beckstrand

Executive Vice President, Integrated Marketing Communications

Karrie Hawbaker

Senior Vice President, Integrated Marketing Communications

Rachel Stein

Senior Vice President

Marcia Frederick

Senior Vice President

Darcie Robinson

Senior Vice President

Tanya Rodante

Vice President

Dana Schroeder

Vice President

Gina Lim

Vice President, Business Operations

Where to Find Us

Our team resides in the San Francisco Bay Area, Southern California, Pacific Northwest, Midwest and on the East Coast. (And, of course, on Zoom!)