Life-Changing Innovations.
Mind-Changing Communications.

We are H+C.

Born in Silicon Valley in the mid-2000s, Health+Commerce made its mark by taking big-company best practices to help launch healthcare startups and innovative technologies. Today our team of creatives and communicators works with an elite group of companies of all sizes and stages in medtech, biotech and digital health. We’re still true to our Silicon Valley roots, but we now serve innovative clients across the United States and in Europe. Our team is proud to offer cutting-edge approaches to media relations and strategy, branding and design, digital and social media marketing, content creation, and more.

How we’re different

We are part of the healthcare ecosystem, with deep connections to the organizations and people driving innovation in our industry. This insight and experience allows us to be a true partner, and an extension of clients’ teams. Many of our senior team members have also worked in-house, navigating internal demands and resource constraints. For small and large clients alike, we offer a breadth of skills, experience and perspectives that makes us your secret weapon for creative problem-solving.

How we work

First we get to know your business objectives, then translate your value to stakeholders with a compelling story, and develop targeted strategies across multiple channels for results intended to help you achieve your goals. Every H+C client has a dedicated senior team leader with a minimum of ten years of healthcare experience.

At your service


Corporate and product communications

clinical milestones + data announcements + regulatory approvals + issues management


Crisis communications

scenario and response planning + content development + executive prep + media relations


Media relations

local + national + international media


Comprehensive planning
data + insight-driven


Launch strategy

emerging from stealth + financings + new products and services


Message development

compelling + differentiated


Brand and identity creation

integrated marketing campaigns + identity design + positioning + brand architecture


Digital marketing

B2B + B2C engagement + paid media + demand generation + analytics


Social media marketing

channel set-up and strategy + content development + paid + community management + analytics


Content marketing

channel strategy + compelling content + thought leadership + sales enablement

Our clients love us

“The H+C team not only brings a very strong public relations expertise but also a breadth of experience that extends to go-to-market strategy, branding, website design/development and social media marketing. They are a true partner and care about the success of our business, our technology and our team.”

– Maureen Shay, Head of Marketing, Endpoint Health

“I’ve had the benefit of working with the H+C team on projects ranging from early start-ups establishing their identity, to large campaigns involving extensive national coverage. In each case their performance was flawless.”

– Greg Bakan, Director of Strategic Initiatives, Fogarty Institute

“H+C’s commitment to excellence, creativity and out-of-the-box approach sets a new benchmark. They have served as an important extension of my team and I’m glad to continue our partnership at my new company.”

– Matt Monarski, CEO, Spinal Singularity

“If you’re in the medtech industry and want to establish yourself as a category leader, H+C is the agency for you. At MedTech Innovator, we and our portfolio companies have greatly benefitted from H+C’s strategic thinking and strong relationships with the important media in our industry. Nicole and her staff are diligent and fun to work with, and they are a key part of our team.”

– Paul Grand, CEO, MedTech Innovator

“H+C has made a significant impact on our business by identifying new channels to reach our customers and raise our presence in the industry community when traditional ways were shut down due to the pandemic. As a key partner in our communications strategy, they are very flexible to work with and very responsive to our needs.”

– Nestor Jaramillo, Jr., President & CEO, CHF Solutions

We’re proud to work with many incredible healthcare innovators
in medtech, biotech and digital health.

Meet the Team

Nicole Osmer

Founder & CEO

John Osmer

Chief Operating Officer

Krysta Pellegrino

Executive Vice President

Aimee Corso

Executive Vice President

Anna McClure

Creative Director

Nicole Beckstrand

Senior Vice President

Rachel Stein

Vice President

Gina Lim

Director of Business Operations

Karrie Hawbaker

Senior Account Director

Erica Smythe

Account Director

Sierra Smith

Senior Account Executive

Hannah Boxerman

Senior Account Executive

Lara Lingenbrink

Senior Account Executive

Jessica Stebing

Senior Account Executive

Shay Smith

Account Associate

Laura Wagner

Account Coordinator

Where to Find Us

Health+Commerce has two California offices, in Newport Beach and Santa Rosa…but we’ve been a semi-virtual team from the start! Our team resides in the San Francisco Bay Area, Southern California, in the Pacific Northwest, and on the East Coast. (And, like most companies now, you can always find us on Zoom!)