Reaching Patients on Facebook: Why Facebook Ads?
Find the right people at exactly the right moment.
With two billion users every month, Facebook has become the place for marketers to reach their audiences. Not only does Facebook have a lot of active users, it also has deep data on those users – where they live, their income, what they like, what they love, how many kids they have or don’t have, where and how they shop, what they drive, etc. The list goes on. With every click on Facebook, a user is building a digital persona that Facebook then stores and turns into actionable data – it is in this data collection system where Facebook’s value to marketers is unmatched. With a few keystrokes, a marketer can reach their audience based on micro-level data and in turn, deliver the precise message to a tailored, highly-motivated, audience.
About five years ago, a Facebook page could perform fairly well with its followers, delivering content and receiving engagement rather effortlessly. Today, however, with over three million advertisers at the mat vying for eye balls, being seen is much more difficult. What this means is, simply having a strong organic Facebook presence is no longer a sustainable strategy. To cut through the noise, reach your audience, and new ones, you must pair that organic strategy with a robust and tailored paid Facebook strategy.
Learn More About Facebook Ads
Facebook Ad Objectives
Whether you are looking to increase web traffic, followers or even leads, Facebook’s ad objectives have an option, or a mix of options, that’s right for your business goals:
- Brand Awareness
- Lead Generation
- Store/Site Visits
- Website Traffic
- Video Views
- App Installs
Two billion people use Facebook every month and with the network’s powerful audience selection tools, you can target the people who are right for your business. Using what you know about your customers—like demographics, interests and behaviors—you can connect with people similar to them. There are three options for choosing your audience on Facebook:
Types of Facebook Ads
Use link ads to get people to take the action you want them to with your choice of call-to-action buttons: Shop Now, Learn More, Sign Up, Book Now and Download.
Use Facebook lead ads for quote or demo requests, newsletter subscriptions, event registration and more. On mobile, lead ads make customer acquisition easier and more cost-effective with pre-populated forms where users submit their contact information fast, and without breaking their Facebook experience. Once the ad is clicked, the form appears, as if it were its own mini landing page. Leads can also be synced directly with your CRM, allowing your sales team to take immediate action.
Facebook dynamic ads automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet, and is how Facebook retargets potential customers based on their online activity. If your website is powered by one of Facebook’s partners, including Shopify, Magento or BigCommerce, you can automatically set up dynamic ads for your business.
Facebook Ad Formats
- Photo and Video
Use still photography and/or high definition video in your ads. Though beautiful graphics do well on Facebook, video is still supreme. Over 100 million hours of video are watched every day on Facebook! And, compared to TV, Facebook video reaches 37% more Americans aged 18-24. Learn more about video ads.
The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card. The ad format can be used by any business to accomplish a variety of advertising objectives. Learn more about carousel ads.
SlideshowFacebook slideshow ads are video-like ads that use motion, sound and text to tell your story beautifully across devices and on every connection speed. Slideshow ads give a marketer the power of video, but without the time and expense that video production may incur. Learn more about slideshow ads.
Facebook’s collection ad format makes it easier for people to discover, browse and purchase products and offerings in a visual and immersive way. With collection ads, people who tap on your ad can browse more products or learn more about the features of a specific product, in a fast-loading, full screen experience, without leaving the Facebook app. Learn more about collection ads.
Canvas enables you to shorten the distance between your message and the customer. It loads instantly, is mobile-optimized and is designed to capture complete attention of your audience. With Facebook Canvas, people can watch engaging videos and photos, swipe through carousels, tilt to pan, and engage all in a single ad. They won’t just view your story, they’ll become a part of it. Learn more about canvas ads.
To learn more about how Health+Commerce can help you reach patients with Facebook Ads, please click here to contact us.