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Trends for Every Marketer in 2018

The gifts have all been opened and the champagne has been toasted: 2018 is here! With 2017 behind you, what should you keep top of mind as you continue to

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Cardiology. Commerce. Crisis.

Community: A unified body of individuals. If you are part of the interventional cardiology community, then you are likely packing your bag en route to the Mile High City. That’s

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Is iterate a dirty word in healthcare?

It’s been a few weeks since I attended – for my first time – the annual MedtechVision conference, organized by MedtechWomen. And like a bad ear worm (I’m talking to you, Look What

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H+C Interns: Summer 2017

It’s been a great summer here at H+C, and one of the highlights was the launch of our internship program. Our first interns did not disappoint! Ricky and Marisa did

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Reaching Patients on Facebook

Reaching Patients on Facebook: Why Facebook Ads? Find the right people at exactly the right moment. With two billion users every month, Facebook has become the place for marketers to

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A look into a first year of Medtech

If anyone asked me what a medical device was a year ago, I wouldn’t have been able to offer an answer – I never realized they existed. To put it

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A Story to Be Told

At the heart of every medical advance is a story waiting to be told. In the complicated world of health care — where innovations can be highly technical, markets are diverse and

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Tools of the Trade

We put down our roots in the heart of the Silicon Valley 15 years ago during the “dot-com” era so we have a thing with staying ahead of the curve when it

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